Hockey business is booming as the NHL bounces back from the pandemic in a big way
Release time：2024-05-21 09:05:38 Source：Earth Essence news portal
NEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight-reel goals are talking points on a near-daily basis and “The Pat McAfee Show” even has a segment called “Hockey is Awesome.”
Piece it all together, and more eyes are on the puck than ever before with the playoffs beginning this weekend.
Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet and jersey ads, and buoyed by an overlap of generational stars, ratings are up, attendance set a record and revenue is at an all-time high — an estimated $6.2 billion annually.
“The league is going through a bit of a renaissance,” said Tom Gargiulo, chief marketing officer at Bodyarmor, whose deal to be the league’s sports drink is the latest sponsorship agreement inked in recent years. “This sport is moving into the next phase of its evolution and is on a tremendous trajectory.”
- Previous：Brazil replaces injured goalkeeper Ederson in Copa America squad
- Next：Devout Christian doctor, 68, who punched dementia
Related articles
- US overdose deaths dropped in 2023, the first time since 2018
- China promoting rapid development of commercial space industry: CNSA
- US Fed keeps interest rates unchanged at 5.25
- Jaguars counting on Arkansas' Cam Little to tee up new era following four
- Devout Christian doctor, 68, who punched dementia
- Tadej Pogačar is starting his first Giro d'Italia as the overwhelming favorite
- Japan PM Kishida sends offering to notorious war
- Jordan condemns Israeli settlers' assault on Jordanian aid convoy to Gaza
- Amtrak train hits pickup truck in upstate New York, 3 dead including child
- The prospect of a 'banking
- Iran helicopter crash that killed President Raisi could reverberate across the Middle East
- NHL players are refining the art of the bank shot via ricochet off the masks of the goaltenders
- Oklahoma teen Noah Presgrove's cause of death is revealed
- Economists see need for more stimulus
- Medics remove 150 MAGGOTS from a woman's mouth after dental procedure left her with rotting tissue
- Alabama lawmakers approve legislation to ensure President Biden is on the November ballot
- Rwanda's rebirth
- Chinese vice president meets Argentine foreign minister
- Not so Cool Britannia! Noel Gallagher gives damning verdict on Keir Starmer
- Economists see need for more stimulus
Random recommendation
- Copyright © 2024 Powered by Hockey business is booming as the NHL bounces back from the pandemic in a big way ,Earth Essence news portal sitemap